ハン ムンヒ
  韓 文煕   経済学部 経営情報学科   教授
■ 標題
  カテゴリー創造型マーケティングの動因 ‐ 行為の「認知‐感情」システムに注目して‐(Drivers for creating new market: A Perspective of cognitive-affective system of behavior)
■ 概要
  Sensorimotor experience, emotion processing, cognition, and decision making are integral aspects of our daily life. However, little research has addressed the issue in the understanding of the interaction between these constructs. According to grounded cognition theory, somatic marker hypothesis, and dual processing model, Human experiences as they occur in perception are the result of multiple sensory and motor processing of a collection of features and dimensions in external and internal entities.
 Given this background, this paper examines the drivers for creating new category from the viewpoint of cognitive-affective system of behavior and naturalistic view.

key words; naturalistic view, cognitive-affective system, grounded cognition, somatic marker hypothesis, categorization
   単著   北星論集(北星学園大学経済学部)   第53巻第1号   pp.1-13   2013/09