ハン ムンヒ
  韓 文煕   経済学部 経営情報学科   教授
■ 標題
  身体化認知と消費者行動(Embodied cognition and consumer behavior:A Perspective of lived experience and the enactive nature of mInd)
■ 概要
  Traditional view of human cognition has been researched by the thinking of mental representation, element reductionism, and information processing model. However, Recent years, the embodied and enactive view of cognition has been emphasized as a new paradigm for philosophy, linguistics, developmental psychology, neurobiology, affective science, artificial intelligence studies and so forth.
In the area of consumer research, since 1960s the information processing approach has been the standard research framework. However, according to the enactive and embodied cognition view, the nature of human mind is not a mental representation (information processing model, element reduction) but an enactive and bodily sense-making (emotional-cognitive) system.
In this background, this paper examines the new framework of consumer behavior research and indicates some propositions based on the embodied cognition view and neurophenomenology.

key words;the enactive mind,embodied cognition,ecological dynamic system, consumer behavior,brand meaning, structural coupling, lived experience, neurophenomenology
   単著   北星論集(経済学部)   第55巻、第1号   pp.1-17   2015/09