マスダ タツヨシ
  増田 辰良   経済学部 経済法学科   教授
■ 標題
  Contribution of the co-founder to new business performance
■ 概要
  The economic performance of the new business founders depends on the existence of the co-founder as well as their managerial works. The existence of the co-founder, all else remaining equal, contributes to increase the actual sales more than 60%. The profitable new founders employ the specific "staff" within the firm as the co-founder, and perform cooperatively at the sales/public relations work with their co-founder.
   単著   Int. J. Business and Globalisation,3(4)   Inder Science Publishers   pp.435~456   2009/05